Psychometrics helps companies make the most informed decisions by robustly measuring psychological traits such as personality. Among the first and most successful uses online are the eHarmony matching instruments, developed by J. Galen Buckwalter, PhD, CSO of psyML. The depth of information derived through our approach transforms communications across all digital domains, enabling more informed recruiting and job placement, personalized marketing and CRM, smarter matching with education, healthcare, financial services and improved interpersonal relationships.
psyML uses online behavior such as clicks, comments and novel rapid assessment technologies to determine how people think, feel and interact, to help businesses and institutions best serve their population’s needs. We develop tools and analytic methods to understand diverse aspects of an individual’s personality and psychology, achieving unprecedented visibility and understanding into the kinds of communications that connect with each individual.
Building on increasingly complex and growing datasets, psyML uses advanced machine learning and AI to create a thinking partnership between the human mind and machines, systems and the businesses we interact with, creating untapped opportunity and value across the spectrum of human experience. This allows for the deep learning required to closer approximate the capabilities of the brain, enabling us to build personalized utility for individuals and industry.