Helping people understand themselves & each other at scale.

Led by Dr. Galen Buckwalter, our team of data scientists, psychologists & writers are combining psychology & machine learning for good.


Understanding an audience starts here.

Understanding the personality, beliefs, values, and emotional states of an audience is the first step to building more meaningful connections between people and digital technologies.

We work with business leaders to understand business goals and create a plan to evaluate the psychological makeup of teams or customers.

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Psychometric assessments & feedback

Assessing, measuring, segmenting & providing immediate feedback to your audience.

Our team of psychologists, data scientists, and writers, work to create, validate, and launch explicit assessments that allow business leaders to segment and provide personalized feedback to an audience at scale.

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Deep Learning Models

Monitoring audience psychology & responding in real-time.

We use our internal natural language processing (NLP) and image analysis models to reveal, monitor, and respond to personality, emotions and beliefs from text and images. This includes but is not limited to:

  • Intelligent chatbot backends
  • Language-based psychometric profiling
  • Psychometric-based ad targeting
  • API models for custom integrations

Learn more about working with psyML

Reach out for an introductory virtual coffee.