Helping people understand themselves & each other at scale.
Led by Dr. Galen Buckwalter, our team of data scientists, psychologists & writers combine psychology & machine learning for good.

Psychology
Understanding an audience starts here.
Understanding the personality, beliefs, values & emotional states of an audience is the first step to building more meaningful connections between people & digital technologies.
We work with business leaders to understand business goals & create a plan to evaluate the psychological makeup of teams or customers.

Psychometric assessments & feedback
Assessing, measuring, segmenting & providing immediate feedback to your audience.
Our team of psychologists, data scientists & writers, work to create, validate, & launch explicit assessments that allow business leaders to segment & provide personalized feedback to an audience at scale.

Deep Learning Models
Monitoring audience psychology & responding in real-time.
We use our internal natural language processing (NLP) & image analysis models to reveal, monitor, and respond to personality, emotions & beliefs from text and images. This includes but is not limited to:
- Intelligent chatbot backends
- Language-based psychometric profiling
- Psychometric-based ad targeting
- API models for custom integrations