Psychology
+ Machine Learning
psyML is a rapidly growing applied research company
founded by Dr. Galen Buckwalter, a research
psychologist for over 25 years and former
Chief Science Officer at eHarmony.
THROUGH SCIENTIFIC UNDERSTANDING OF PSYCHOLOGY & MACHINE LEARNING, WE BUILD MEANINGFUL CONNECTIONS BETWEEN PEOPLE & DIGITAL TECHNOLOGIES
psyML combines modern psychology, advanced psychometrics, machine learning and artificial intelligence, enabling unprecedented understanding of human behavior.
Services
We always work with our clients to build customized solutions but our engagements have generally fallen under the following 3 categories.
The typical contract is priced from $100K onwards and spans 3 to 12 months.
Psychometrics
Our team of PhD psychometric experts write assessments tailored specifically to your business. Through iterative testing we explore the collective psychological space of your users, identifying the most significant factors. We then use a proprietary causal model analytic platform to understand how these psychological factors are related to behaviors you care most about, allowing you to engage with your users in a uniquely personal way.
Deliverables: Psychometric questions, survey delivery platform, psychometric dashboards
Deep Learning
psyML owns cutting-edge natural language processing (NLP) and image analysis models that are capable of extracting personality, emotions and even beliefs from text and images. Our models have competed in international academic competitions, such as SemEval, and are proven to be top performing. Using techniques such as transfer learning, we can leverage our existing models to fit your custom use cases, even with limited training data.
Deliverables: Models deployed as API for custom integrations, web applications
Data Science
We help you better understand your customers via a two-pronged approach: segmentation and feature augmentation. For segmentation, we perform cluster analyses to uncover interesting user groups and deploy dashboards to help you analyse new custom segments easily. For feature augmentation, we model customer behavior, such as lifetime value and churn, and append psychometric data to help you uncover deep insights.
Deliverables: Hosted live dashboards, interactive reports, customer behavioral models
PROJECTS
Here is a list of projects showcasing our technological capabilities.
Intelligent
Chatbot
Backend
Our advanced NLP system can parse a user’s beliefs around different topics, enabling truly intelligent machine understanding. Our models are extensible to new topics without large amounts of data.
Language
Based
Psychometric
Profiling
From public tweets and social expressions, our scientifically tested models can build psychometric profiles rapidly to provide insights into a user’s personality, emotions and interests.
Psychometric
Based Ad
Targeting
At scale, our production grade web scrapers can append personality and emotional data to millions of Twitter users. Optimize ad campaigns by targeting highly open and receptive audiences or save on ad spend by excluding negative haters.
